Become the Obvious Choice.
The human skills behind being trusted, heard, remembered and selected.
Traits of Influence turns behavioral insight into practical tools for communicating effectively, navigating high-stakes moments, and strengthening your impact on others.
Who We AreFrom insight to influence.
Traits of Influence is an applied communication and influence framework based on the book The Traits of Influence: How to Be Selected as the Obvious Choice.
Through training, coaching, and technology, we turn the principles behind the book into practical tools for communicating effectively, navigating high-stakes situations, strengthening leadership, and influencing outcomes.
We help you learn how to:
01
GET SELECTED
Prepare for high-stakes opportunities and show up with clarity, confidence, and intention.
02
COMMUNICATE
Strengthen the skills and awareness behind clear, effective, influential communication.
03
NAVIGATE CONFLICT
Approach disagreement, difficult conversations, and competing perspectives more constructively.
04
LEAD
Approach disagreement, difficult conversations, and competing perspectives more constructively.
05
LEVERAGE HUMAN + AI
Use AI to prepare, practice, and communicate more effectively while keeping human judgment, authenticity, and connection at the center.
The BookA practical framework for understanding influence.
The Traits of Influence: How to Be Selected as the Obvious Choice explores the human qualities that shape how we are perceived, trusted, and ultimately selected.
From self-awareness and communication to character, judgment, trust, courage, and consistency, the book examines what helps people stand out when qualifications alone aren't enough.
Reader Responses“
“Each trait is defined and clarified with practical vignettes, facilitating comprehension.”
- Chris Morris, Hiring Manager
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“This is like having a coach in your corner – every page had a takeaway I could use.”
- UK Talk Radio
Meet L.U.C.Y. your AI Communication Coach.
The Traits of Influence framework doesn't live only on the page. We're bringing it into the way people learn, practice, and communicate through AI.
L.U.C.Y.—Leadership, Understanding, Communication & You—is an AI communication coach powered by Traits of Influence. She helps you practice conversations, reflect on how you communicate, receive personalized feedback, and develop the traits that shape how others experience you.
Whether you're preparing for an interview, navigating a difficult conversation, strengthening your leadership presence, or simply trying to communicate more effectively, L.U.C.Y. gives you a place to practice before the moment matters.
AI + Traits of Influence
PRACTICE CONVERSATIONS
Build confidence in interviews, meetings and everyday interactions.
GET PERSONALIZED FEEDBACK
Understand your strengths and where to grow.
DEVELOP KEY TRAITS
Apply the Traits of Influence in real life with practical guidance.
GROW
Fom self awareness to leadership, L.U.C.Y. support your goals and growth at every stage.
FOR INDIVIDUALS
Prepare for the moments that matter.
An interview. A presentation. A difficult conversation. A new role. A leadership opportunity.
These moments ask for more than knowledge or credentials. They ask us to communicate clearly, read the situation, exercise judgment, build trust, and respond intentionally.
Traits of Influence coaching helps you understand how you're showing up, practice deliberately, and prepare for high-stakes opportunities.
FOR ORGANIZATIONSBetter human skills create better outcomes.
Organizations run on human interaction.
How people communicate, navigate disagreement, make decisions, build trust, and lead affects everything from collaboration and culture to performance.
Traits of Influence brings behavioral insight into practical training and development for teams and leaders.
